Staff Profile: New Director of Sports Information

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Staff Writer

Aimee Sinacola, native of Grand Rapids, MI.  joins Indiana University South Bend Athletics as the new Director of Sports Information (SID).

During her four year career as a Division I athlete at Liberty University, she studied business marketing while acting as a key player for the school’s women’s soccer team. She hung up her cleats and moved home after receiving her bachelor’s degree in May of 2012.

After returning to her hometown, Sinacola began assistant coaching for the women’s soccer program at Cornerstone University.

“Working around college athletics is my passion…I don’t see myself doing anything else,” Sinacola states.

Sinacola obtained her masters in Sports Management this past April at Western Michigan University (WMU). While at WMU, Sinacola took on a role in the Media Relations Department as a Graduate Assistant.

After graduation, Sinacola relocated to South Bend, Ind. in order to be closer to her spouse, Lauren Sinacola, who works as the Assistant Women’s Soccer coach at the University of Notre Dame.

Sinacola was informed of this job opening from the former SID, Tom Norris. The hiring committee, consisting of five members from the athletic department, followed a scoring rubric in order to determine the best candidate for the position.

Executive Director of Athletics Steve Bruce describes Sinacola as having “the solid ‘base’ knowledge for the technical aspects of the position, as well as great creativity for the aesthetic part of the job. Combine all of that with a great work ethic and a lot of energy and…’stardom!’”

The responsibilities of a Director of Sports Information (SI) include recording statistics at every IUSB home event while simultaneously controlling everything behind the scenes. This includes staffing concessions, admissions, score-keeping, scoreboard, PA, photography, as well as setting up all necessary equipment for the event such as scorers tables, chairs, and bleachers.

Additionally, the Director of SI is responsible for sending out stories to local media outlets as well as updating all social media accounts, such as Facebook, Instagram, and Twitter. Along with these duties, the SDI maintains the website.

“I am most excited to promote our Student Athletes in the capacity I am capable of doing. They work hard both in the classroom and on their field of play and it’s my job to promote them to the local media as much as possible. I am bringing more social media content in regards to video and graphics as I have a background in graphic design. I am creating posters for our major sports this year and hopefully next we will have schedule posters for all 12 of our sports,” explains Sinacola.

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